We built two personas, a receiver and a provider that show their different behaviors, goals, and motivations.

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Hans

He is a junior and he studied electrical engineering at school. Even though the electrical engineering department is busy, he still surf Facebook from time to time. He is usually an active in the department, and he has also been a chief of activity in the EE camp.

He also participated in the cooking club, in which the seniors first explained the recipes and provided assistance when needed. However, he felt that most of the recipes need oven as the tool, and he would not have the chance to redo them once he returned home. In addition, the recipe steps are not very detailed, and many things are forgotten.

Occasionally he will watch Aki and Gordon Ramsay's video on youtube. When he sees a beautiful dish, he will want to make it. However, because he spent more than an hour making fried rice for the first time, and finally the rice was not cooked, and the taste was too salty, so that his motivation after that was greatly reduced when thinking about the possibility of failure. He thinks that if there is a product or service that can improve the efficiency of learning to cook, and reduce the sense of anxiety in the cooking process, it should be a great idea.
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May

May is a 35-year-old office worker who is usually a very strong department head in the company. She likes to read articles related to business, psychology, and education. At the same time, she is also a senior Reddit user, and she likes to chat on Reddit to get away from the pressure of work. Occasionally, she will also surf Facebook and Instagram to see some entertainment news or friends' posts, posting some finished food photos.

 

Sometimes her friends will ask her in the comment that how to do the dishes, and she will share the recipes she finds. Or when she is asked for details, she will reply directly with a message or comment. Sometimes she would like to write some instruction on Facebook. However, due to the time is shredded, she has never put it into practice.

 

She and her husband are usually very busy, so although May would like to cook, they do not eat at home everyday, but they still like to watch the food or cook shows at rest. Compared to purely foreign cook show, she prefers Taiwanese show such as Chef Aki or Chef James, because foreign countries pay more attention to the beauty of chefs' cooking, while domestic ones emphasize the details in the process of cooking. However, the storytelling series like Hell's Kitchen will attract her, because this is not for learning how to cook, so that the details are not so important.

 

She thinks that if there is a product or service that can interact with other cooking groups and can create value through sharing experiences, it should be a good idea.