PORTFOLIO OF DANIEL LEE
An experience strategist based in Taipei, Taiwan
I believe when the cooperative work between people co-live and co-create with the novel technology, we can create a better lifestyle for the human.
ABOUT
Hi There,
This Is Daniel Lee
My name is Daniel. I currently work as an UI/UX Design Intern at a SaaS company, and I have started my first year of master's degree at the Institute of Service Science at National Tsin Hua University. I believe that cooperative work can empower both the team and the human, which is the momentum of creating a better world.
I dedicate myself to planning and executing user research and designing user experience based on business goals. During my current job, I am responsible for designing the onboarding experience and redesign the sign-up flow. I also advocated, planned and executed usability tests and cognitive walkthroughs.
I used to design information architecture and planned experience strategy for a domestic enterprise. I used to lead a UX team in a student organization, NCTU+, introducing the lean UX process and enhanced project delivery rates by 100%.
For the extracurricular activities, I am used to be the team lead or user research lead in innovation competitions like Transaction Award and Tourtech Award. We won the Promising Star Award in Transaction Award and got into the final in Tourtech Award. Some organizations have invites me to facilitate a design workshop. During the facilitation, I focus on how to evoke the team performance, and make innovative ideas more easily to be generated.
I also actively participate and devote myself in communities. In addition to the volunteers of conference or events, I found UX/UI Rookies Community to help the starter in this field. My medium account has accumulate over 400 followers and I wrote articles regularly.
My
Portfolio
Usability Test, Google Analytics
Internship project
I conducted usability tests with 2 participants, generating insights to drive design iterations. This is the very first time that BotBonnie conducts user research, and I received a lot of positive internal feedback.
Responsive Web UI/UX, B2B, User Growth
Internship project
BotBonnie used to have great dropout rates from signing-up to create the user's first bot project. I was responsible for redesigning the sign-up flow to improve the conversion rates.
Web UI/UX, B2B
Internship project
Designing chatbot is not a job that everyone is familiar with. Therefore, to make our users learn this skill efficiently, I was responsible for designing the onboarding experience of BotBonnie.
UI/UX Rookies
Community
Community Operation, Event Producer, Chatbot
Community Founder
UX/UI Rookies Community is the first community focusing on helping UI/UX novice learners in Taiwan. Our goal is to build an educational technology (EdTech) platform that can assist learners and experts to co-create knowledge, and become the biggest UI/UX learning portal in Taiwan.
NTU COOL
Symphony Redesign
Web UI/UX, Design Guideline, Dashboard, Digital Learning
Remote Internship Project
NTU COOL is the next-generation digital learning platform adapted by National Taiwan University. The product team at Digital Learning Center built a collaborative annotation tool called Symphony to help students better read the readings online.
I was responsible for redesigning the user flow and user interface of Symphony to enhance the usability and interactions between teachers and students.
UX, Mobile App, Finance
Transaction Awards 2018: Top 10
Financial management is the most indispensable life skill in life, but the cultivation of this skill is likely to be ignored in the process of growth. We have found that many people in the young community have tried to understand stock investment information but have never invested. Even though many financial institutions are currently planning financial services for these people, the problem has not been completely solved.
We have designed a stock investment learning app to help users accumulate knowledge assets, communicate with the community and improve their quality of life in a relaxed and unburdened situation.
Service, Mobile App, Medical Tourism
Tourism innovation & Tech Awards 2019: Top 10
According to data from the US Kidney Registry System, nearly 90,000 people in Taiwan have dialysis, and the number of dialysis patients is the highest in the world.
Based on our questionnaire and interview survey, after the kidney disease, the number of people accompanying the tour increased, and the medical equipment such as medicine affected the weight of the baggage, which seriously affected the travel experience.
The "KiGo" app is a close-knit secretary of Kidney Friends. It provides a one-stop service for "food, medical, living and traveling" before, during and after the trip, so that the kidney disease patients can travel with peace of mind, intimacy and no burden.
UX, Web Development, Branding
Arranging courses' timetable has always been students' biggest challenge in the beginning of every semester. We have conducted a research and find that people will search for courses' reviews in various channel, finding the criteria of graduation in many places including the website or office of their department. Our challenge is to integrate the massive information into our website, easing the pain of finding and searching the pieces. At the same time we want to enrich the content of the review in our website, which also rises the issue of how to motivate users to post their review.
Service, UX
I conducted a research on the topic of companion robots for elderly people. I finished this side project in 4 days, proposing 2 personas and the design strategy as my practice of several research and design tools.
Service, UX, Sharing Community
This project addressed the problem of bike sharing on campus in NTHU, Taiwan. We cooperated with T-bike team, and came out with the design solution for bike distribution, which is the combination of technology and policy, motivating T-bike users move bikes from low to high terrain.
UX, App, Sharing Community
Sharing is one of good ways for dealing with surplus foods, one of the big problem and issue all over the world, especially in Taiwan with high density of population. Yet recent solutions for food sharing arouse several issues which reduce the willingness and efficiency. Our research conducted user-centered design process, proposing an app design, which includes personalized recommendation system, dealing procedure, and a reputation system as the solution to the problem.
Responsive Web
Trough practicing design website with code, I can make more efficient communication with engineers in the UX design process.
HCI, UI/UX, Live Streaming Community
EZcook is a HCI study on how to enhance the efficiency of learning physical task. We took cooking as our research target and developed our design based on crowdsourcing and gamification mechanism. In the end we built a website that allows novice learners to start live streams and audiences to watch them and give instant advices.
Resume
Education
National Tsing Hua University，Hsinchu City，Taiwan，FEB 2020 - Present
Master of Technology Management, Service Science
National Taiwan University，Taipei City，Taiwan，SEP 2018 - JAN 2020 (Leave of absence)
Master of Liberal Arts, Library and Information Science
National Tsing Hua University，Hsinchu City，Taiwan，SEP 2014 - JUN 2018
Bachelor of Engineering, Industrial Engineering and Engineering Management
Cumulative GPA: 3.41(31/75) Last 60 GPA: 3.76 TOEIC: 890 (L: 470, R: 420)
Related Courses: Introduction to HCI, User-Centered Interaction Design, Experience Design for Information System and Application, User Experience and Usability Evaluation, Product Design and Development, Human Factors, Human Information Processing, Human Factors Testing and Evaluation, Organizational Behavior, Innovation and Design in Service System
The Affiliated Senior High School of National Chung Hsing University ，Taichung City，Taiwan，SEP 2012 - JUN 2014
Mathematical Gifted Program
Work Experience
UI/UX Design Intern | BotBonnie Inc. | 2019.10 - Present
- Redesigned Sign-up flow and its UI, increasing the conversion rates of creating bot projects by new visitors.
- Designed onboarding flow and its UI to enhance new users' retention rates.
- Planned and conducted multiple usability tests to drive the design iteration and enhance the SUS score.
- Improved scripts of the official chatbot to decrease customer complaints and increase the efficiency of customer service.
- Operate the official Facebook group to enhance members' engagement.
UX Intern | National Taiwan University Digital Learning Center | 2019.10 - Present
- Designed the flow and interface for the collaborative document annotation function in NTU COOL to enhance the interaction rates.
Information Architect Intern | Fubon Life Insurance | 2018.8 - 2018.12
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Redesigned the information architecture(IA) of knowledge management(KM) repository for the department’s long-term stabilization
and efficiency.
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Facilitated a workshop to align the group's goal and to co-create the value proposition, making them as the guide for designing IA.
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Conducted multiple card-sorting researches to design the IA of the knowledge management repository to help members access the
KM repository efficiently, and summarize the guidelines for its future planning.
Skills
Research
Contextual Inquiry, Shadowing, Trend Research, Heuristic Evaluation, Cognitive Walkthrough, Usability Test, Human Factors Testing & Evaluation, Organizational Behavior Analysis, Workshop Facilitation
Design
User-Centered Design, Service Design, Adobe PS / XD / AI, Product Design Sketching, iMovie
Strategy
UX Strategy, Value Proposition Design, Business Model Innovation, Market Research & Investment Evaluation, Future Foresight
Development
html / css / jQuery, Production Planning & Control
Projects
KiGo | 2019.2 - 2019.5
Service that helps kidney disease patients travel more comfortably and conveniently.
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Plan the user research as a research lead
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Analyzed target audiences’ needs and behaviors and proposed the value proposition
Drifter | 2018.10 - 2019.6
Design a mobile app to help novice learners of stock investment learn easier and happier.
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Plan the user research as a research lead
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Conduct 2 semi-structured interview (8 in total) and analyzed target audiences’ needs and behaviors using an affinity diagram
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Conduct comparative research on service, mechanism, and sub-service among 4 products(12 in total)
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Form design strategies, value proposition, and product positioning
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Plan and conduct a usability test
Decanter AI | 2018.3 - 2018.6
Cooperate with Mobagle and help them do the UX research and product evaluation for Decanter.
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Conduct several professional interviews to learn knowledge of this industry.
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Conduct 1 semi-structured interview (6 in total) and analyzed target audiences’ needs and behaviors using an affinity diagram
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Conduct comparative research on service, mechanism, and sub service among 4 products(12 in total).
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Conduct heuristic evaluation to identify essential usability issue
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Conduct usability test
NCTU+ Course Arrangement Page | 2017.9 - 2018.7
Participate in the development flow of responsive website, helping rebrand, and lead the UX team to learn and implement with the development team.
Companion Robot Research | 2018.2
Independent Research
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Conducted desk research to define customer value framework, contextual inquiry, and define the elderly users’ personas.
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Proposed design strategy with strategy canvas and 3Cs framework
ShareYourBike | CHI 2018 SDC | 2017.10 - 2018.1
Proposed policy design, app design, and bike design to improve the extreme distribution of shared bike in National Tsing Hua University, and to help create a bike sharing space.
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Lead team mates to apply service design process and design sprint
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Conducted 3 semi-structured interviews (5 in total), 1 field observation and analyzed target audiences’ needs and behaviors using affinity diagram and empathy map, then created 3 personas
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Analyzed and presented the relationship, pains/gains, and interactions with user journey map and service blueprint Built paper prototype to get 15 reviews and feedbacks fast, and built hi-fi interactive prototype in Adobe XD
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Set up user testing in campus, conducting cognitive walkthrough, post-test interview and questionnaire
Food For You | CHI 2018 SDC | 2017.9 - 2018.1
Proposed an app design to help surplus food be shared with communities near by
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Conducted 3 semi-structured interviews (7 in total) and analyzed target audiences’ needs and behaviors using affinity diagram and sequence model, then created 4 personas
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Built paper prototype to get 35 reviews and feedbacks fast, and built hi-fi interactive prototype in Marvelapp
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Conducted cognitive walkthrough to 2 users (6 in total)
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Filming the concept video
Personal Web Portfolio Design and Development | 2017.12 - 2018.1
Trough practicing design website with code, I can make more efficient communication with engineers in the UX design process.
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Use html / css / jQuery to build and media query to construct responsive website.
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Design information architecture, interface, visual hierarchy, and key vision.
Welcome CoCo | 2017.10 - 2017.12
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Conducted 1 semi-structured interview, shadowing, and field observation
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Analyzed and presented the relationship, pains/gains, and interactions with user journey map and service blueprint
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Designed value proposition, business model, and UI of their mobile app prototype in Adobe XD
EZcook | TaiCHI Demo | 2017.3 - 2017.11
Proposed a web live stream platform to help enhance the efficiency of learning cooking
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Designed information architecture and built wireframes
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Designed visual appearance with Adobe PS and built hi-fi interactive prototype in Adobe XD
InstaTour | 2017.2 - 2017.6
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Design for sharing
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Conduct User-Centered Design Process
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Storyboard
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Paper prototype
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Hi-fi Prototype
TIGER DADA | 2017.2 - 2017.6
NTUST's AR Campus Tour APP
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Conduct marketing analysis/user interviewing/product planning/product specifications/product architecture/concept generation and prototyping
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Manage the project and control the schedule
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Build AR scene in Unity with Vuforia
Extracurricular Experience
Leadership
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Lead of UX Team | NCTU+ | 2017.7 - 2018.7
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Vice President | NTHU Magic Club | 2016.6 - 2017.6
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Director of NTHUxNCTU Magic Night 2017 | NTHU Magic Club | 2016.6 - 2017.5
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Principle | NTHU CIE Club's Innovative Lecture | 2017.1 - 2017.3
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Minister of Art | NCTU Magic Club & IEEM Student Association | 2015.7 - 2016.6
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Leader | IEEM Soccer Team | 2015.7 - 2016.6
Volunteer
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Lead of Speech Team | OpenHCI 2018 | 2018.4 - 2018.8
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Timing staff | Savvy UX Summit 2017 | 2017.12
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Speech Assistant | Talk UX 2017 | 2017.10
Others
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Instructor | 2018 SHCH Experience Innovation Workshop | 2018.4
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Instructor & Co-organizer | 2018 CJJH Design Thinking Workshop | 2018.1
Contact
